"A household based in North London seeks an exceptional and qualified educator to support their most junior child on his initial journey to becoming an British gentleman."
Looking at this advertisement, you might easily skip the term "beginning" as simple figurative language.
But, it could be the most important part of this unusual job advert, as it seeks to find a tutor for a 12-month-old.
Hundreds of responses have already been received since the unnamed family advertised their call for the highly paid tutor, who has to be "a uniquely qualified person".
Over the last few weeks, the post has gained interest in the media, with many questioning why?
Progressive Approach
Adam Caller, head and founder of Tutors International, which is helping the family in their search, said that in spite of early scepticism, he found the plan "forward-looking", and "progressive".
When he consulted the family, he noted they appreciated the atypical character of their requirement, and how early in age their son is.
However, they stated that they "preferred not to postpone any longer" to engage a tutor, as they had waited until their firstborn was five, and by that point "cultural conditioning had already become established".
What precisely did the family mean by "cultural leaning"?
It's "all-encompassing", the expert replied. "The manner you eat, the way you speak".
He stated the firstborn had picked up "really subtle, unspoken signals" from the family, and had assumed their cultural habits. The family explained to Adam they hoped to prevent the same situation to repeat itself with their infant.
The plan: To bring in a British tutor, who must speak with standard English accent, to influence the baby from day one.
Subtle Influence
"A great deal of the development at the beginning here is kind of osmotic," said Adam.
It's through this subtle influence that the family are expecting the child will adopt the UK customs they want to impart.
He explained the tutor had to be somebody who attended "the right kinds of schools – similar types of schools as the family aspire to send their son to".
"The educator simply needs to be the appropriate candidate, they'll be carrying out things they may not realize they're doing, simply by nature," he added.
Cost Not Relevant
The family explained to Adam the selected educator should ideally also have knowledge of or interest in horse riding, winter sports, creative fields and instrumental training so as to shape the child in a broad spectrum of interests.
More than that though, he said the family wanted the tutor to enrol the child on a range of courses so the child would be "horseback riding and learning an tool by the time they are approximately three years old".
In the family's minds, guiding their son grow into a "British gentleman" will bring about achievement and provide access.
"For all the advantages and disadvantages of that, because it's definitely a class statement," he notes.
Yet, despite all this tutelage in "UK identity", would the child pick up what is termed cultural bias from the globally influenced family he is raised by in any case?
"Yes", answered Adam. "The parents know this could fail, but they've merely embraced the perspective of, 'why not attempt it and we'll proceed as quickly as we can', because the price of it is not a concern," he said.
Idealistic and Unrealistic
A number of in the education sector who have similar concerns.
Peter Cui, CEO and founder of a tutoring service, who supplies private tutors, wrote that "the journey of adopting dual cultures, or indeed, forming one's identity, is something that must be lived into, not manufactured."
He wrote that he had relocated from Asia to the United Kingdom at the period of seven, and had been educated understanding and embodying dual heritages. He continued to study at the University of Cambridge.
"The notion that a single person can act as a embodiment of English culture, someone who can possibly transfer the qualities of a British gentleman to a infant child, strikes me as optimistic and unfeasible," he stated.
"Based on my background, engaging a distinctly British tutor from infancy will will not automatically create the goal they hope for.
"I never had such a tutor, and yet I have been privileged enough to experience numerous of the experiences they aspire for their son."
He continued: "The fact is, self-identity cannot be forced from the external environment; it must be selected, and it must come from within."
Buying Britishness
Naturally, UK identity is something Adam hopes can be taught – and commercialized.
"In my view the reality that the world holds us in this regard is something that we should be cherishing|valuing|appreciating
